NYC - The Official Guide

Rising Stars of the Latino Community in NYC

Whether they are born-and-bred New Yorkers or have embraced the City as home, many creatives and entrepreneurs can’t imagine being anywhere but New York City. That connected experience is the foundation for the Rising Latino Stars of New York City—a roundup of Latino talents who use their gifts locally and amplify them globally. These individuals come from all walks of life and hail from everywhere: El Paso to upstate to uptown. They share multigenerational immigrant experiences that connect them through the Latino diaspora, but they all have original, compelling stories to share. 

They’ve used NYC as a launching pad for a floral-design business, culinary innovations, a digital archive that focuses on overlooked Latino stories and so much more. And through their creativity and know-how, they have helped build on the Latino experience in New York City. Read about them in our profiles below. —Sasha Rodriguez

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Natasha S. Alford

Natasha S. Alford

The noted journalist and content developer is relentless in her pursuit of purpose.

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Djali Brown-Cepeda

Djali Brown-Cepeda

The creator of Nuevayorkinos documents and preserves Latino culture and history.

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Steven Molina Contreras

Steven Molina Contreras

The photographer for the Rising Stars series makes work about the immigrant experience.

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Alan Delgado

Alan Delgado

This chef looks to his heritage to tell the story of Mexican-American border food.

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Hector Bienvenido Espinal Jr.

Hector Bienvenido Espinal Jr.

Espinal formed the WRU Crew as an outlet—and community—for his new passion: running.

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Aurea Sanabria Molaei

Aurea Sanabria Molaei

Find out how this floral artist moved from selling ads to designing with intention.

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Jason Rosario

Jason Rosario

Working on diversity and inclusion is an extension of Rosario's long-held desire to remove stigmas.

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The Latino Experience in NYC

The Latino Experience in NYC

This story is a part of our ongoing content series dedicated to showcasing Latino culture, restaurants, businesses and more in New York City. Find more original stories like this by clicking the explore link below.

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